Department: Retail and Licensing Department

Hours of Work: 35 hours per week (including evenings and weekends)

Contract Type: Permanent

Salary: Up to £30,000 per annum dependent upon experience

Location: Bullring Store / Villa Park

Closing Date: Sunday 15 March 2026

1. The Department

At Aston Villa Football Club, our Retail and Licensing department plays a vital role in supporting the club's commercial success and fan engagement. We take pride in offering a wide variety of high-quality football merchandise and leisurewear to our supporters, both online and in-store, while maintaining a strong connection to our brand and culture. As the Club has grown, we have expanded our team to enhance the produce offering and ensure we continue delivering an exceptional customer experience. This is a fantastic opportunity to be part of an innovative department that works collaboratively to bring our fans closer to the Club through products they love.

2. The Role

You will play a vital role in creating and maintaining compelling visual displays and store layouts that enhance the customer experience and drive sales across all retail touchpoints, including the Club’s stores in the Bullring and at Villa Park. You will ensure that the Club’s merchandise is presented in a way that engages fans and reflects the club’s identity and brand.

Your key responsibilities and accountabilities will include designing, implementing and maintaining window displays, in-store layouts and product placement to maximise product visibility, sales and brand identity ensuring alignment with the Club’s brand and calendars.   You will create a strategic customer journey in-store by creating displays which tell a story whilst ensuring that product discovery is intuitive.

You will also lead on developing and executing seasonal campaigns and specialist merchandising displays in store including exclusive product launches, matchday and in-store promotions. You will also report and analyse the performance of displays and merchandising, providing real time data to the Retail Store Manager.

For further information about the Role, please see the Role Profile.

3. The Person

We are looking for a talented and creative individual with proven experience working in a similar visual merchandising role, ideally in fashion or sports retail.  You will need keen creative and artistic ability with a keen eye for colour, detail and overall presentation with a strong market awareness of visual and retail merchandising techniques and best practice.

You will have excellent organisational and attention to detail and be able to meet a challenge head on, being able to adapt to dynamic situations including changing stock, layouts and customer preferences.

You must also be available to work flexibly as the Club requires, this will include evenings and weekends. This role will also be required to provide support across our various retail locations therefore a driving licence with access to a vehicle or the ability to travel between our Club sites, including Villa Park, Bullring, and Bodymoor Heath Training Ground is needed.

4. Why join us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our Staff Benefits booklet  to find out more.

As part of your application, you will be asked to:

1.  Upload your CV

2.  Answer the following question:

a) Please outline your proven visual merchandising experience which make you the ideal candidate for this role (400 words maximum) 

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement 

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding