Job Title: Customer Relationship Management (CRM) Executive

Department: Marketing

Hours of Work: 35 hours per week (includes matchdays, evenings and weekends)

Contract Type: Permanent

Salary:  Up to £30,000 per annum depending on experience

Location: Villa Park / Bodymoor Heath Training Ground

Closing Date: Sunday 26 January 2025

1. The Department

The Marketing department plays a central role in a variety of exciting and important projects at the club, working collaboratively with multiple departments on a daily basis to help achieve shared goals.

In recent months the team have created and rolled out the new club crest and brand, launched the club’s first ever Adidas kit and activated in Times Square, New York, during the club’s pre-season tour to the USA. No day is the same, with each one posing a new challenge to solve.

There is no better time to be part of the club as we enter our 150th anniversary year and we continue to make progress on the pitch, embarking on its first UEFA Champions League campaign. We are also taking strides off the pitch therefore the marketing department are seeking to expand the team with Customer Relationship Management (CRM) Executive to help drive forward digital strategy.

2. The Role

We are looking for a passionate and skilled CRM Executive to help drive the club forward in this exciting time.

You will be responsible for creating and executing digital marketing campaigns across all club channels to support commercial goals, as well as the development of the club’s CRM strategy and fan journeys to build towards a best-in-class digital fan experience, built on hyper-personalised communications through regular data profiling and segment creation.

For further information about the Role, please see the Role Profile.

3. The Person

You will have demonstratable digital marketing experience including working with CRM platforms and customer data to build out customer journeys. You will also have experience in creating lifecycle campaigns aimed at engaging consumers and driving acquisition and purchase, with an understanding of digital attribution and conversion tracking.

You will work individually and as part of a team, whilst building relationships across various club departments, and have strong communication skills which are clear, concise, and accurate to internal/external stake holders. You will also need to be able to work well under pressure, to meet deadlines, and multitask on multiple projects and priorities appropriately.  You will also be creative with a keen eye for attention to detail with strong copywriting and analytical/research skills.

The role will require you to work flexible hours as the Club requires, this may include some matchday working evenings and weekends, and other stadium events.

4. Why join us?  

There has never been a better time to join us, we are celebrating our 150th anniversary, showcasing Aston Villa Football Club in all its glory to a global audience, and are determined to continue our growing success, both on and off the pitch. We currently offer a range of fantastic benefits* including:

• Offers on tickets for Men and Women’s matches (subject to match and ticketing arrangements)
• Pension scheme
• Employee Assistance Programme
• Free staff breakfast and lunches
• Club Shop discount
• Adidas discount
• Travel discount
• Death in service benefit
• Free Will writing
• Free eye tests
• Mobile network discounts
• Gym discount

*Please note these are subject to change at any time

As part of your application, you will be asked to:

1. Upload your CV

2. Answer the following questions:

       Please outline why you want to apply for this role and what key skills, qualities and experience you have which make you the ideal candidate for this role (400 words maximum)*

       Please outline your experience using a CRM platform to build an automated customer journey*

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding