Matchday Retail Sales Assistant

Location Birmingham
Discipline: Retail
Job type: Matchday, Variable Hours
Salary: £12.60 per hour
Contact email: careers@avfc.co.uk
Job ref: 010623
Published: 7 days ago
Expiry date: 14 Jul 2025 00:59

Department: Operations Division – Retail Team

Hours of Work: Variable hours (need to be available for Men’s First Team Home matches and other occasional events at Villa Park which will include evenings and weekends)

Contract Type: Permanent

Salary: £12.60 per hour

Location: Villa Park

Closing Date: Sunday 20 July 2025

1. The Department

The Club are continuing our rapid growth trajectory both on and off the pitch, further expanding our commercial retail footprint. We have opened our brand-new retail store in the heart of Birmingham’s iconic Bullring shopping centre and our improved ‘Claret, Blue and Brand New’ Villa Park store with a brand-new entrance, an external wrap-around screening with cutting edge forced perspective video, a grab-and-go refreshments station and a green screen photo experience.

We are now looking to build our team who will work in a dynamic environment and responsible for creating a best-in-class customer experience which is inclusive and welcoming for all.

2. The Role

We have an exciting opportunity for a Matchday Sales Assistant to join our Matchday Retail Team based at our Villa Park Store, who will be our ‘front of house’ team creating the overall ultimate customer shopping experience.

You will be responsible for providing excellent customer service which will include providing support and assistance to our customers, providing efficient and friendly service whilst processing sales at the payment points. You will also support in replenishing stock, maintaining merchandising stands and tidying item displays in a tidy and efficient manner.

You will use effective selling skills to highlight promotional items to customers and help achieve sales targets whilst maintaining high standards of professionalism with a ‘customer first’ approach.

For further information about the Role, please see the Role Profile.

3. The Person

We are looking for pro-active and positive individuals with a customer focus alongside the ability to work towards sales targets.

You will need to have excellent communication skills as well as excellent customer service skills.

Working within a fast-paced and dynamic environment, you must have excellent organisation and communication skills which includes being an active listener with the ability to be assertive and persuasive as and when required.

This role will support the team on matchdays at Villa Park therefore you must be available to work flexibly which will include evenings and weekends.

4. Why join us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our  Staff Benefits booklet to find out more.

As part of your application, you will be asked to:

1. Upload your CV

2. Answer the following question

a) Please outline your key skills, qualities and experience which make you the ideal candidate for this role (400 words maximum)

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement 

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding